Reaching for Potential

Hockey Education Reaching Out Society (HEROS) is pleased to announce the partnership with Potential Apparel – a clothing brand committed to giving back to Canada’s youth. 

Lead by former Prince Albert Raider David Dotan, Potential Apparel is comprised of six Simon Fraser University seniors and numerous professional and amateur athletes across North America. 

HEROS is a not for profit organization that provides free hockey programming for at risk youth has programs. With a portion of sales directly funding HEROS programming across Canada, Potential Apparel is truly investing in Canada’s youth.

Further integration between HEROS and Potential Apparel will see some of the professional athletes who are on Potential Apparel’s team visit HEROS participants during summer camps in July.

For more information about Potential Apparel visit

For details on HEROS programming or how you can get involved in your local community visit

About The Author

Leave a Comment